The eco-friendly movement is developing in Latin America and recently, the Senate in my home country, Argentina, unanimously gave approval to the budget devoted to the adoption and the implementation of the climate change law.
This law proposal establishes certain tools that will enable Argentina to adapt to the change in the climate and launches concrete obligations and requirements in order to reduce the effect of the greenhouse’ gas emissions.
Not only the public sector is concerned and conscious about the environmental issues, the number of companies in the private sector that share the sustainability values as part of their brands is also in the rise in Argentina.
Last year, I had the opportunity to participate in a fashion show organized by AMSOAR (Asociacion Moda Sostenible Argentina) under the name “LA MODA TE CUIDA” (Fashion Takes Care of You). AMSOAR is the Association of Sustainable Fashion in Argentina that was founded in 2018 with the objective of creating a network for brands, designers, companies and those whose projects embrace sustainability.
Sustainable Fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion concerns more than addressing fashion textiles or products, it comprises addressing the whole system of fashion.
Personally, for me, it was very interesting to see how the brands that participated in this fashion show put in practice all these values in the manufacturing of their clothing lines.
When it comes to fashion, it may be a surprise to you but the beautiful city of Buenos Aires, Argentina has a renowned reputation for sustainable and ethical fashion shopping.
For example, check out https://animanaonline.com.ar/ “ANIMANA” features beautiful sweaters, wraps, blankets, and home goods, ethically made in the Andes of Argentina by artisans with Andes textiles and materials, from Alpaca, Guanaco, Llama, carved wood and engraved metal.This brand has been certified as a “B COMPANY” making good earnings while taking care of our planet.
Another example is https://www.mantoabrigos.co m/es/ “MANTO ABRIGOS” generates artisan pieces from the Andes, including embroidered organic cotton dresses, smart llama wool coats, silk blouses, leather clutches, and the most fantastic flat-brimmed hats.
Some may have heard of https://www.maydi.co/ “MAYDI”. Its owner, Maria Abdala-
Zolezzi, was born in Argentina and worked for more than twelve (12) years in the fashion industry in Paris and Milan for brands like Band of Outsiders, Sonia Rykiel, and Isabel Marant before returning to Argentina. The handmade sweaters, tops, bottoms, dresses and bags are all handknitted in a way that respects workers and the environment of natural fibers to achieve an ageless contemporary design.
Another sustainable brand is “NOUS ETUDIONS” (www.nousetudions.com), it does unisex, vegan, and sustainable collections in bright monochrome colors, like lemon yellow and cotton candy pink in a more modern style.
When in Buenos Aires, people interested in sustainable shopping will certainly check out TIENDA DE ARTE Y DISENIO SUSTENTABLE RAIZ, a collective made up of sustainable Latino designers who do colorful upcycling, inside the small and hip shopping mall Galeria Patio Del Liceo.
Without a doubt, times as well as shopping trends are changing. The consuming population in general, millennial consumers in particular, are in favor of contributing to making this world a better place with their purchasing decisions.
The sustainable fashion brands and movement that Takes Care of “US” and our planet earth is not only important to the brand owners and but also a priority in the consumers’ minds when they decide from which brand to buy.